This is actually the ‘raw’ material, meant to be seen in a 360player. It is shot with a technique similar to google street view, but with better quality camera’s. It looks cool on the website, but it is great in the ‘spreekwapens’ app available for free in the apple app store. Anyways. It is a call out for singers/rappers to participate in a contest to make a song about the fact that you can not walk around with a knive on the street. Jean Pierre KIn and Paul van Uden (JWT) came up with the idea to use the 360 camera, besides that it was produced by big O and Electric zoo. Berta Banacloche (dop) and Mark Bakker designed the light in the church.